Dismantling Taboos: Brands That Are Redefining & Revolutionizing
It’s a reckoning of sorts. What was once considered standard fare in terms of gender is slowly being dismantled, like access to one-stop-shop healthcare products, or companies that are disrupting rules attributed to women’s body hair: it’s all happening now. We wanted to know what you thought about these preconceived taboos, and how companies are successfully tearing them down, so we asked and this is what you said.
What are they and where are we finding them?
Brands like Hers, Nécessaire, Kai and more (Found mainly through Instagram, according to interviewees!) are spreading a message of acceptance, breaking apart taboos about our bodies and our health and our own sense of self. Things that, at times, have been restricted to hushed conversations and shamed as being unusual. At the forefront is the idea that in order to create change, we must speak up and intentionally act against what is wrong about the previous messages we’re so used to receiving.
What brands were mentioned?
Nécessaire: a chic, unisex body wash and lotion company that brings sex into the same playing field as self-care. They make a water based lubricant called The Sex Gel. Nécessaire curates such specifically designed products that rids the stigma surrounding pleasure.
Glossier: Much lauded for their skincare and makeup, Glossier embraces so-called imperfections and runs with it. There’s been a stark rise in media representation in terms of diversity, Glossier’s Body Hero campaign, launched in 2017 seemed to reverberate around the globe with ads featured every variation of the human body, and oh, was it glorious.
Anese: Founded in 2016, this company is focused on redefining our relationship to cellulite and previously perceived imperfections. They sell a booty scrub, and a variety of other perky body-related items, like a caffeinated booty oil.
Billie was the first razor company to feature body hair in their ads, Billie is the millennial answer to the previously sky-high prices for a women's razor.
Megababe set out to counteract the ludicrous idea that bodies, thighs—everywhere really doesn’t ever chafe, that we’re always smooth perfection and summer sweat doesn’t make things ten times worse. That’s where products like Thigh Rescue and Bust Dust come into play.
Dedcool: Unisex, non-toxic fragrances by by Carina Chaz, founded on the motto, “Clean beauty can be cool beauty.”
“Dedcool by Miss Chaz represents gender inclusivity. Everything is unisex. I think people have been stuck on the idea that certain products are for women or men only. Like if a man were to ever use a woman’s body lotion, he’d be considered “feminine” and vice versa.” — Jasmine Black
Kali: makes period care, customized boxes curated for you, filled with items like organic tampons. Answering a short quiz creates the perfect box for you.
Don’t FORGET! YOU CAN Shop some of these amazing brands (LIKE GLOSSIER) on the COUNTR app.
What do you use that breaks a preconceived norm?
How does it empower you? Let us know in the comments section and read more Countr features below.